Discover where your brand stands and what it needs to grow

Use this checklist to evaluate your current brand. Check what you’ve already completed. If uncertain, leave it blank — that’s where I can help!

1. Brand Foundations

• [ ] I have a clearly defined brand mission
• [ ] I know my vision for the brand long-term
• [ ] I have written core values that guide business decisions
• [ ] I understand my unique value proposition (UVP)
• [ ] I have clear brand goals for the next 6–12 months

2. Target Audience

• [ ] I know exactly who my ideal client/customer is
• [ ] I’ve developed audience personas (demographics, psychographics, behavior)
• [ ] I understand my audience’s pain points and desires
• [ ] I know where my audience spends time online

3. Brand Voice & Messaging

• [ ] I have a defined brand tone of voice (e.g. bold, friendly, expert, playful)
• [ ] My messaging speaks clearly to my audience’s needs
• [ ] I have a brand story that I consistently share
• [ ] My tagline or slogan communicates my value clearly
• [ ] I have messaging templates (elevator pitch, bio, product/service descriptions)